Why do Korean Women hide from the Sun ?

Like everywhere in Asia, it is important for women to have white skin, pale skin having historically prized as beautiful and tan as unattractive – having a dark skin meaning you’ve been working as a farmer in the fields…

In the Middle-Ages, women where crushing pearls and eating the powder, then they used skin creams containing amazing levels of mercury, then Michael Jackson turned grey, then they came with those blistering hats…

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Sometimes they remind me of Joan Collins (Evil in Dynasty – above), some other times they  copycat Laura Ingalls (Angel in Little House – Below).Capture d’écran 2013-10-09 à 16.35.37 Capture d’écran 2013-10-09 à 16.35.48

Either a tribute to nylon (above)… Not very breathable between you and me – Or to natural fibers.

Capture d’écran 2013-10-09 à 16.36.16

Sometimes, some of them even look like bee catchers…
Capture d’écran 2013-10-10 à 13.59.58

In the US, women stopped being obsessed with white skin in the 1930’, as the society moved away from agriculture. Tan became progressively a sign of wealth. According to sociologists, it’s still going to take some time in Asia, where you’ve got a huge number of the population that just one generation ago were still farmers. As long as they are still trying to leave that behind, as long as it’s a little stigmatized, that’s probably going to act against a deep tan becoming the mode.

4 thoughts on “Why do Korean Women hide from the Sun ?

  1. Asian women pride fairness as beauty. As a saying goes, “一白遮三丑“ , which means “A fair complexion is powerful enough to hide seven faults”. That’s why asian women don’t leave their house without sunblock, umbrella and hat.

  2. I remember my grandmother from Spain always covering herself from the sun cause in her time, white un-tanned skin was a symbol… meaning you belonged to a bourgeois family! I guess following generations broke the mold here, cause man… we die for a nice sun tan!! 🙂

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