And French luxury food brands are also well settled, from Eric Kayser bred in the coffee shops to Ladurée booths in the very upper-range Shinsegae Department Stores.
Though, the Korean appetite for France goes far beyond food and fashion.
Many stationary goods, from notebooks to pouches, use French names and graphics.
Many decoration goods as well play with the art de vivre à la française.
I’ve even noticed that quite many Koreans with an Eiffel Tower image as their smartphone wallpaper!
Beyond impressions, facts speak for themselves: France is the 7th largest investor in the Republic of Korea. It’s surprising, as wee barely hear about South Korea in France.
There are approximately 7,000 South Koreans living in France (excludes Korean French adoptees), and 2,000 French people living in South Korea – Not much.
A couple of years ago, France returned to South Korea the many old books which had been looted in 1866. Last notable fact: France is one of the few European countries to not have official diplomatic relations with North Korea.